You don't have to be beautiful to be shallow. You needn't be small or weak to be a coward. Shitty personalities come in surprising packages and anybody can be an asshole. So value the good ones, whoever they are. Recognize them when you see them and don't let them go.
People say sometimes that Beauty is superficial. That may be so. But at least it is not so superficial as Thought is. To me, Beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.
He knows how to market himself well. Nowadays, that's all that seems to count. He's rebellious in a way that appeals to people with vain, shallow taste. So of course he manipulates his audiences with the blessing of his recording company and the financial investors behind his brand.