And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.
The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.