It’s hard to do a really good job on anything you don’t think about in the shower.
The recipe for great work is: very exacting taste, plus the ability to gratify it.
At every period of history, people have believed things that were just ridiculous, and believed them so strongly that you risked ostracism or even violence by saying otherwise. If our own time were any different, that would be remarkable. As far as I can tell it isn't.