The death knell for any enterprise is to glorify the past - no matter how good it was.
Risk, History
I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't resourceful.
Marriage, Partnership, Adversity
No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
Change, Growth
The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money.
Passion
Position yourself with something that captures your curiosity, something that you're missionary about.