Ben Goldacre Quotes

You cannot reason people out of a position that they did not reason themselves into.

You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you'll still be wrong, but you'll be wrong with a lot more panache and flair than you could possibly manage right now.

I think you'll find it's a bit more complicated than that.

Homeopathy pills are, after all, empty little sugar pills which seem to work, and so they embody [..] how we can be misled into thinking that any intervention is more effective than it really is.

You will do it because you know that knowledge is beautiful, and because if only a hundred people share your passion, that is enough.